digital marketing agency manchester

Why You Need a Digital Marketing Strategy

Digital marketing is the way of marketing today. As the world shifts toward digitalization, marketers have no option but to embrace these new channels for better service delivery.

Every company should have a properly working website. After that, whether you are running it yourself or have employed and online marketing agency, you must have a digital strategy.

As much as you will need to focus on the execution of these digital tactics, you need a sense of direction. The strategy you set in place will be that guiding light. It will determine your digital success.

It is unfortunate that most companies still think traditional means still work. A huge percentage of small businesses still have not find a reason to move online. They are missing out on these great benefits that include a high ROI. A digital strategy is considered a result-driven marketing approach.

You need a strategy that is designed for your business. It all starts by an audit on your current efforts, traditional and digital, together with researching on the pieces that are holding back your success.

A digital marketing strategy is an important tool that will brighten the future of your company. Here are reasons why it is necessary.

To get discovered

The first think you will be seeking when you hit the online realm is discovery. This is vital because it informs the strategy. Apart from that, it gives you time to rethink and optimize the goals you have set for your company. It is all about combining your current tactic, target audience and more.

To get back missed opportunities

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A strategy gives you a doorway to discovering more opportunities. You will be able to identify areas that need more optimization and those that need improvement. Anything that is not working can be easily sorted out.

A proper reach to your audience

You customers always have questions and concerns. Many of them are constantly connected thanks to mobile devices. This is where you want to pitch your tent as well. A cohesive digital strategy puts you in direct contact with potential customers.

Digital growth

You need to attract new leads ad nurture existing ones. You can discover different way to do this with a proper digital strategy. Without one, you cannot get that cohesive experience that is vital to your company. In other words, you will not stand out in the crowded market.

You need direction

Online marketing without a strategy can be compared to walking in the dark without a light. A strategy will help you generate a clear path for your strategic goals. You can check on what is working and what is not.

Tracking your ROI

At the end of it all, what matters are the returns. The best way to measure your output against your input is with a digital marketing strategy. The online analytics become easy use. Besides, it helps you apply a cost-effective strategy.

The reasons we have given above to have digital marketing strategy are just the tip of the iceberg. They are only aimed at giving you a reason to create one. How you succeed however depends on your effort. Find a good digital marketing agency Manchester and you will have a much easier time.

Transitional area rug

New Zealand Wool Animal Print Rug Part – 2

Gazni and New Zealand Wool

The wool that is often blended or used in Persian or Oriental Animal Print Rug is sometimes called Gazni wool and is also of high quality because it comes from Afghanistan high mountain sheep who graze naturally on the slopes.

This wool has a sheen, is strong and of high quality. If you see a label on an area rug that says it is a blend of gazni and New Zealand wool you know you have a rug of excellent quality.

Worsted and Semi-Worsted Wool Animal Print Rug

To get the long strands and separate it from short hairs, wool is combed and this process is called worsting. You may see rugs that say things like: made from worsted or semi-worsted wool. Semi-worsted will be a blend of high grade long worsted wool and shorter hair.

The top grade would be worsted wool since this means only the longest, strongest hairs have been selected in the combing process and all the rest has been discarded. Modern rugs of high quality should be labeled as to their quality, be they worsted or semi-worsted, and if a carpet doesn’t say, it’s probably of inferior quality.

Pashmina Wool

The wool that is very fine and delicate that is derived from Himalayan goats is called Pashmina and is well known in Pashmina scarves. It is an excellent quality wool, soft and fine and long, but is very rarely used in carpet making or Transitional area rug because it so expensive. It is primarily reserved for high end clothing and very fine scarves and perhaps tapestries. There are some very exclusive designer rugs made from this wool, and they are often used to double as bedspreads or throws and not just floor coverings. In any case, you will be hard pressed to find very large rugs in this wool.

Transitional area rug

Some companies are mixing New Zealand wool with viscose, or simply using 100 % cotton, and creating what many call a soft Pashmina Shag rug, but this is not really Pashmina – it’s become just a word used to indicate SOFT when it comes to shag area rug collections.

Manchester Wool

Another wool term that is thrown around in the carpet and rug world is Manchester Wool, which despite it’s name is used primarily in Iranian rug weaving. The main use is for a rug called the Manchester Kashan and comes exclusively from Merino sheep which are native of Australia. The use of the word Manchester is because the yarn was at one time processed in Manchester from the wool of Australian Merino sheep and later exported to Iran for use in rug making. Despite this wool having to travel a great deal around the world it is in fact of very high quality, with luster, long staple fibers, and found in excellent quality Iranian or Persian hand knotted rugs.

Testing for Shedding and Quality

Some things to watch for when selecting a wool area rug are poor quality wool rugs that have been later chemically washed to appear to have a better sheen. This will cause the rugs to shed very quickly. The way to test the quality of wool to see if it has been artificially enhanced is to agitate the rug and see if hairs come lose easily. Good quality wool Transitional area rug that have long sheep hair and have not been overly washed will not shed into your hand. Poor quality ones will lose some hairs and this is never a good sign.

Although you may not be able to perform an extensive test of quality in a showroom (especially if selecting a large area rug), you may be able to request that a dealer do a test for you, or you may do so at home immediately after buying, when you can still return the rug should it not be up to standard.

Here is what to do: Vacuum the rug and hen immediately agitate the pile with your hand, back and forth, about a dozen times, then see if there are loosened fibers. Roll this material into a ball and see if the dimension of the ball is larger or smaller than the height of the actual pile. If it is larger than the pile of the carpet it is likely poor quality wool.

Also when you touch a rug, really feel it. Is it course and wiry? Does it feel dry and brittle? If so it is not high quality. Good wool Transitional area rug will feel soft, have a sheen and almost give an oily impression to the touch. This will indicate that the sheep were healthy and it has not been overly chemically treated.

Don’t be deceived by cheap imitations and poor quality because it’s not just about how lovely the rug will look and what patterns and colors have been used, but about how well the rug will wear. Will the shedding cause the knots to loosen? Will the loosened knots weaken the carpet overall? Will vacuuming cause it to shed leaving bare patches, rendering your carpet or area rug unusable for high traffic areas.

So choose high quality new Zealand worsted wool or Merino wool or a blend of Gazni and New Zealand wool (even in oriental rugs styles) and enjoy your Transitional area rug or contemporary wool animal print rug for a very long time to come.

Read Part-1

animal print rug

New Zealand Wool Animal print rug Part -1

New Zealand has become the largest producer of wool in the world and is second only to Australia in wool exports, so it is not at all surprising that a lot of wool animal print rug are made with New Zealand wool. Much of the wool found in exotic carpets, even Persian rugs, Chinese rugs and carpets from many other countries, get their wool from New Zealand due to it’s renowned high quality.

Many contemporary wool animal print rug manufacturers, and Persian rug dealers, advertise this fact because people are aware of the rigorous inspection and grading system used in New Zealand as well as the high standard of how sheep are cared for, the climate, the abundant vegetation, the manner sheered, the length of the hair and many other factors that wool associations like New Zealand Wool monitor.

However, since this wool is of such high quality and so well tested and controlled, it is naturally the most expensive and therefore commercial wool area rug and carpet companies, as well as the small hand knotted area rug makers and weavers will often use a blend of their own local wool and give it strength and softness and added quality with a percentage of the better New Zealand wool yarn.

animal print rug

Note: If you are searching online for 100 % wool, you may see a lot of companies advertise 100 wool animal print rug. This simply means 100 % and does not refer to the knot count, the quality of the wool or it’s price. Blends of wool from different places are still wool, and may be accurately labeled 100 % even if only a portion is from New Zealand.

It’s hard to imagine when you look at large wool carpets, but individual sheep’s hair is assessed, measured, selected or rejected based on the length of the hair and the place on the sheep’s body from where it is cut before it has been selected for use in a rug.

For example, sheep have fine, long and very soft hair on their necks, bellies and underarms and shorter or coarser hair in other areas. This hair is called qurk or kork Wool and is considered to be the finest wool which is used for weaving and also found in Isfahan and Nain Persian rugs. However, wool, when used to label clothing, weaving, tapestries, rugs and carpets may be labeled WOOL and you might naturally think of sheep, but it can also mean goat (like the Mohair from the Angora Goat) or camel hair (most commonly used in Serab rugs).

It is still wool, however New Zealand wool will be exclusively sheared sheep wool unless otherwise stated. If you are buying your accent rug from a modern area rug distributor that is well known in your region or if you are purchasing products through a reputable online dealer you can ask about what wool and what quality was used and where it came from and expect an honest answer. However if you are buying in a market or from an independent trader or importer who has select pieces that interest you, you may need to perform some simple tests to check quality before buying.

Testing Wool and Things to Check for when Buying Wool Animal print rug

Just to make sure wool is wool and not a synthetic imitation, burn a little piece. If it smells like burnt hair it’s natural, if it smells like an acrid chemical it’s not.

When testing your oriental carpets, give mohair rugs an extra look because sometimes the dyes used on this wool will de uneven or may have run one color into another. Small area wool rugs will look cheap if the dyes have run, especially after they have been walked on a while and begin to show their imperfections. They may also present a problem at the time of cleaning.

When looking for the exclusive handmade Gabbeh rugs, check that there are not white cotton fringes that will be a clue to their being copies and not true gabbeh from the women of the Zagros region.

Beware of Dead Wool Rugs

Not all pure wool is good wool. For instance in cheap or discount wool animal print rug, and many wholesale oriental animal print rug distributors that deal in bulk, know it is common for the makers to use the hair that is left over after the long stapled hair is selected.

They may be made into hand tufted wool animal print rug in unique designs, yet the second rate hair (that is short and of poor quality) used in making such inexpensive carpets and animal print rug will not last.

They may look as nice in a showroom as other more expensive pieces, but in fact will shed quickly and wear poorly. In the industry, wool that remains after the long hair has been removed, is termed Dead Wool.

Read More on Part 2

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XL Center Tickets Service

Welcome to the official site of XL Center Tickets, your source for the hottest tickets to all the best events nationwide. We have a large ticket inventory for all major Sporting, Concert, and Theater events to fulfill your everyday ticketing needs. XL Center Tickets continually offers everything from Dodgers, NBA, MLB and NFL games to the hot Concert Tours of the year to the bright lights of Hartford.

XL Center Tickets is an industry leader in selling Hartford Lakers Basketball Tickets to Hartford Lakers fans. If you are looking to purchase individual game Lakers tickets or even Lakers Season tickets, you can purchase both here. We sell Hartford Lakers tickets and Staples Center tickets, and provide Hartford Lakers basketball tickets for all Lakers home and away games. Like all of our tickets, Lakers tickets are always available 24/7 on xlcentertickets.info.

XL sells a wide variety of tickets for events in every city nationwide, including Hartford. XL Center Tickets is not affiliated with any box office, venue, sponsor, team, performer, Ticketmaster.com, Tickets.com, StubHub.com, StubHub, Inc. or other ticket company or organization. Any trademarked terms that appear on this page and on this website are used for descriptive purposes only.

XL offers all levels of ticket prices, from ultra frugal to top premium seating and VIP packages, as well as tickets to sold out games and sold out show tickets. XL wants to remind you that ticket packages make great gifts for corporate incentives, birthdays, anniversaries and Christmas … what an awesome idea!

XL Center Tickets is a privately owned ticket agency. As a ticket broker for all sports and entertainment events, we buy and sell tickets on the secondary market above face value. Prices quoted on this site are usually higher than the price printed on the ticket since they reflect our cost of obtaining premium seating for you.

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On xlcentertickets.info you can buy with confidence. As an official Accredited Business member of the Better Business Bureau, you can be absolutely assured your shopping experience is secure and private with us.

If at any point in your online shopping experience you have any questions or concerns please visit XL Center Website https://www.xlcentertickets.info/.

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A Guide To Choosing The Right Mobile App Developer Toronto

There are many mobile app developers Toronto in the Canada today. The truth is, anyone can make an excellent application for a mobile device.

However, if you want your business to be successful, then you need to go beyond just picking on anyone to help you. You need experience and proper knowledge in the field. And this is where mobile development companies come in.

Picking the right partner for your mobile app needs is however not very easy. It may seem a simple task for many business owners who have not yet gained traction.

The reason why it is not easy is that there are already hundreds of agencies on the market. It is overwhelming all together.

But you don’t have to worry. There are some key things you need to look out for. We have drafted the most essential items to put on your plate.

app developers toronto

Where To Start – Your Needs

What is the nature of your business? Why do you need to include this app in your budget? How will it boost productivity for your employees besides building a better relationship with your customers?

These are the questions you need to ask yourself from the word go. In other words, set goals by clearly defining the things you want in your mobile application.

Before you begin, understand the industry. There are so many apps on the market already. According to Statistics, Google Play Store has about 2.8 million; the Apple Store has 2.2 million, Windows Store has 667,000 and Amazon has 600,000 mobile apps. These are just major app stores.

Check out those apps that are relevant to your industry and base your requirements on such. You don’t need to have something similar, but you are looking for a company that understands your ideas.

The aim is to come up differently. All these apps serve almost the same purpose, one which is to attract customers. If you have a better app than your competition, then you have nothing to worry about.

Company’s Reputation

As mentioned above, it is very easy to fall into the trap of a fake company. Not many of the mobile app development companies you see on the internet are trustworthy. Some may be out to get your money – knowing how expensive it all is.

But you can check out the reputation of the company. The internet provides a wide field to access information from all over the world; it should not be an issue. Take your time to check out their experience and what other customers are saying.

Cost-effectiveness

Last but not least consider prices. Your budget may not be such an issue at this point if you are ready to put in every effort. However, alongside the price, consider these factors:

  • Timeline:

The Company can bid the lowest but never be able to start on time. This will mean a loss for your company. It is better to choose a company that offers the highest but can deliver four months ahead of time.

  • Fit:

Is the agency the best fit for the project? The team needs to understand the vision of your project. They must prove to have the right resources and interest in the job more than just money.

These three tips should set you on the right path. Contact 247 Labs now to go for the value of your investment

Mobile App developers

A Guide To Choosing The Right Mobile App Developer

There are many mobile app developers in the world today. The truth is, anyone can make an excellent application for a mobile device.

However, if you want your business to be successful, then you need to go beyond just picking on anyone to help you. You need experience and proper knowledge in the field. And this is where mobile development companies come in.

Picking the right partner for your mobile app needs is however not very easy. It may seem a simple task for many business owners who have not yet gained traction.

The reason why it is not easy is that there are already hundreds of agencies on the market. It is overwhelming all together.

But you don’t have to worry. There are some key things you need to look out for. We have drafted the most essential items to put on your plate.

Where To Start – Your Needs

Mobile App developers

What is the nature of your business? Why do you need to include this app in your budget? How will it boost productivity for your employees besides building a better relationship with your customers?

These are the questions you need to ask yourself from the word go. In other words, set goals by clearly defining the things you want in your mobile application.

Before you begin, understand the industry. There are so many apps on the market already. According to Statistics, Google Play Store has about 2.8 million; the Apple Store has 2.2 million, Windows Store has 667,000 and Amazon has 600,000 mobile apps. These are just major app stores.

Check out those apps that are relevant to your industry and base your requirements on such. You don’t need to have something similar, but you are looking for a company that understands your ideas.

The aim is to come up differently. All these apps serve almost the same purpose, one which is to attract customers. If you have a better app than your competition, then you have nothing to worry about.

Company’s Reputation

As mentioned above, it is very easy to fall into the trap of a fake company. Not many of the mobile app development companies you see on the internet are trustworthy. Some may be out to get your money – knowing how expensive it all is.

But you can check out the reputation of the company. The internet provides a wide field to access information from all over the world; it should not be an issue. Take your time to check out their experience and what other customers are saying.

Cost-effectiveness

Last but not least consider prices. Your budget may not be such an issue at this point if you are ready to put in every effort. However, alongside the price, consider these factors:

  • Timeline:

The Company can bid the lowest but never be able to start on time. This will mean a loss for your company. It is better to choose a company that offers the highest but can deliver four months ahead of time.

  • Fit:

Is the agency the best fit for the project? The team needs to understand the vision of your project. They must prove to have the right resources and interest in the job more than just money.

These three tips should set you on the right path. Contact 247 Labs now to go for the value of your investment.

animal print rug

Wonders of Animal Print Rug

Animal print rug looks very natural and is one of the best ways of bringing safari and wildlife theme inside the house or office without interfering with the existing interior decoration. The rug is very beneficial in that it is capable of protecting the floor mainly from different kinds of scratches and stains. It acts as an excellent floor cover and it is an excellent reflection of magnificent artistic expression and beauty. The rug can be used to further complement and enhance the beauty of carpets in the living room. It is also very suitable for slippery floors as it provides a stable and safe surface to walk on

Apart from being placed on the floor, Animal print rug can also be hanged on walls as it brings out an attractive and unique look into the office or house. Made of different strong synthetic materials, the rug is very durable and is ideal for kitchen, sitting room and bedroom locations. The rug is capable of absorbing noisy sounds from radio and television in the house. It is printed with a striped black and white motif pattern that makes it to look exactly like an actual animal skin.

Some of the different styles of Animal print rug that are available in the market are:

animal print rug

i) Animal Modern Black Area Rug

It is rectangular in shape with size of 4′ by 6′. This rug is very modern and is made of propylene. It has a unique design that makes it to blend very well with other colours in the house. It does not fade or wear out easily and is very resistant to stains and soiling. One advantage of this rug is that it can be used as a floor rug as well as a Wall Murial.

ii) Shaw Living Animal Quilt Brown

It is rectangular in shape with a size of 3′ by 5′. It has a thickness of 5 inches, which makes it to be very applicable in living rooms and the kitchen. It is made of 100% olefin, a very strong and durable material. It is resistant to stains and is very easy to maintain and clean. The rug is machine woven and is designed in animal pattern of rich brown and beiges, making it to look very beautiful and elegant.

iii) Jellybean White Animal Stripes Animal Print Accent Area Rug

It comes in both square and rectangular shapes and it can withstand both cold and hot temperatures. It can be used for both indoor and outdoor purposes. It does not fade easily even when placed under direct sunlight for a long period of time. It is designed with very bright colors and has the advantage of being machine washable. It is made of very comfortable synthetic materials in that it can be placed anywhere in the house. Kids and pets can relax and play on this rug with much comfort.

iv) Safari Area Rug Novelty Animal Skin

Is rectangular in shape and has a size of 5′ by 8′. It is made of 100% olefin material, making it to be a very strong and durable animal print rug. It is relatively large and can be used comfortably in big living rooms and kitchens. It is beautiful and blends very well with all types of furniture in the house.

Animal print rug is definitely the best rug to go for. With more different styles and designs, the rug is very affordable and has unlimited benefits when placed in the house or office. The rug simply adds the desired elegance in the house and office and will continued to be used by many generations to come.

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Owen Hatherley on Photography and Modern Architecture Part- 2

First Read Part- 1

Rodchenko’s architectural photographs were mostly at their best when depicting fairly prosaic buildings – the famous, vertiginous image of the balconies on his Moscow tenement, for instance – but when faced with a talent equal to his own, they faltered. The Rusakov Club in Moscow, a striking, tense piece of architecture, was complex enough when baldly shot face-on, but when wildly tilted in Rodchenko’s shots of it, it became illegible. He abstracted the pilotis of Moisei Ginzburg‘s Narkomfin apartments in a way no contemporary architecture magazine would tolerate. These were noble failures, attempting to best fashion photographers in nyc modernism in a modernist way, and as a Marxist, Rodchenko would have appreciated the fact that the dialectical tensions in his modernist photographs of transformed 19th century cityscapes carry more vigour and drama. If you compare them with the recently republished photographs of Naum S Granovsky, like ‘Urban Landscape at Night’, of the Vesnin brothers’ ZIL Workers’ Club in Moscow, you can see why this happened. This 1934 photograph is a perfectly clear image of modernism, with a harsh, bright light shining out of its glass expanses. But the photograph’s composition is entirely traditional, a panoramic, architecturally informative view. It has atmosphere in abundance, but its main function appears to be one of record, not experience. But in both Rodchenko and Granofsky’s architectural photography, we seldom see people, except sometimes a lone figure in counterpoint.

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Today, this depopulation is echoed often in the many photographic books on Soviet and East European modernism – from Richard Pare’s The Lost Vanguard at the scholarly end, to the melodramatic socialist schlock of Gabriele Basilico’s Veritiginous Moscow or Fredric Chaubin’s CCCP – Cosmic Communist Constructions. Roman Bezjak’s Socialist Modernism is an interesting outlier in this, both in the way he shows the unsympathetic alterations, adverts and clutter the buildings have attracted, and the people who work in or live in and around them – and in the knowing way in which he then bathes the images in a sepia-like yellow glow. The blocks that appear and reappear in the photographic work of artists like Nicholas Grospierre or Cyprien Gaillard form part of an aesthetic as stark, blank and monumental as the buildings photographed. Is there another possible approach, one where buildings appear as used?

Some of the photographers associated with the ‘townscape’ movement in British architecture tried to combine their humanist, tamed version of modernism with an appropriate photographic approach, which probably reaches its peak in (professional) Eric de Mare and (non-professional) Ian Nairn’s images for the latter’s book Nairn’s London, where a moment in both social and architectural history is captured with equal acuity. The opposite approach is taken to its furthest extent in the truly monumental urban landscapes of John Davies, whose images of the modernist rebuildings of Sheffield or Birmingham provide the planner’s eye view – or at least they at first appear to, until you peer closer and find loiterers, drivers and even football players lurking in the shadows of his concrete monoliths. As recommended by Brecht or Benjamin, they manage to approach a way of making social processes visible.

There is a hint of this, too, in the work of Rut Blees Luxemburg. In something like her image of the Westway, ‘London – A Modern Project’ she approaches modernism without concern for ethics or moralism. She never appeared to be interested in modernism as utopianism, totalitarianism or an emblem of stalled social progress – it was just ‘there’, not a subject for hand-wringing or celebration, but portrayed coldly as an amoral and thrilling landscape. Interestingly, her long-exposure work on London tower blocks was recently echoed by the Australian artist Simon Terrill, in a specially commissioned photograph of Balfron Tower, Erno Goldfinger’s tower block in the East End of London. He managed to get most of the tenants to appear in it, by asking them to leave their lights on, or wait at their balconies or on the walkways. It’s a remarkable image of a building and its users, for sure, but also of a building which was about to be denuded of that community, ‘decanted’, by the housing association who own the building – who also commissioned the image in the first place. It’s complex, uncomfortable events like this that make architectural photography uniquely slippery – and which makes the seamless, conflict-free world of architectural pornography all the more seductive.

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Owen Hatherley on Photography and Modern Architecture Part- 1

Modern architecture was the first architecture to really market itself, so it makes sense that it has become an architecture largely consumed through photographs. The internet has intensified this to a degree that the main architectural websites – the likes of Dezeen and ArchDaily – provide little but glossy images of buildings that you will never visit, lovingly formed into photoshopped, freeze-dried glimmers of non-orthogonal perfection, in locations where the sun, of course, is always shining. In art, this approach to reproduction is dubious enough, but in architecture – where both physical experience and location in an actual place are so important – it’s often utterly disastrous, a handmaiden to an architectural culture that no longer has an interest in anything but its own image. How did this happen?

As with much else, it can be traced back to the 1920s, to the moment where modern architecture, as ‘the modern movement’, was created, spread and transformed. Even the actual colour of modern buildings changed to accommodate photographic media. The modernist idiom of the 1920s, with its planar geometries, clean, rendered walls and pared-down simplicity was always a gift to photographers, at least if the weather was good – what was new, however, was the way in which best portrait photographers nyc altered the buildings themselves. Many of Le Corbusier’s early buildings were covered in bright, artificial washes of colour. The Pessac housing scheme, for instance, gloried in lurid blues and pinks. In the work of the architects of the De Stijl movement, like Gerrit Reitveld, the use of bold primary colour was intrinsic to the architecture. Most extreme of all, Berlin housing architect Bruno Taut covered his cubes in alternating, clashing colour. Yet by the start of the 1930s, the ‘modern movement’s most famous buildings, like Mies van der Rohe’s Villa Tugendhat or Le Corbusier’s Villa Savoye, were almost exactly as monochrome as the (many) photographs taken of them. When modern architecture was exported, for instance to Britain in the mid-30s, the white wall and the black window frame had become practically compulsory, with the equally austere, monochromatic and photogenic bare brick wall a distant second.

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What of the role of the photographers in all of this? Again, the answer can be found in ’20s Germany. Probably the most influential of modernist architectural photographers, although never a direct chronicler of architecture as such, was Albert Renger-Patzsch. His precise, elegant and haunting images of factories (and their machinery) presented a city that seemed to have been denuded of its people, with the machines working ceaselessly by themselves. As images of buildings, they have the virtue of their clarity, sharp detail and vividness, but as images of use, of buildings that are lived in, worked in and experienced, they are notoriously evasive. Renger-Patzsch’s commissioned series on bauhaus director Walter Gropius‘ Fagus shoe factory, for instance, not only edited the factory buildings to stress only their glazed, typically modernist aspects rather than the messy, functional back end, but they also avoided any images of labour, or labourers. Accordingly, and maybe unfairly, Renger-Patzsch became a favourite target of left-wing modernists. Walter Benjamin mocked the title of his book The World is Beautiful, and Bertolt Brecht surely had him in mind when he wrote ‘a photograph of a factory tells us almost nothing about that factory’. There was however an alternative approach.

If the cold eye of Renger-Patzsch exemplified the ‘New Objectivity’, then other modernists favoured what Laszlo Moholy-Nagy called the ‘New Vision’. Modern architecture’s free spaces and machine-made angles opened up new possibilities for the eye and body, that couldn’t be represented simply by pointing the camera at an empty factory or a depopulated, freshly-built new estate. For Moholy-Nagy, and contemporaries like Jaroslav Rossler or Aleksandr Rodchenko, that new experience had to be made palpable, by angles, juxtapositions, abrupt cuts – a dialectical approach to the image. In the Soviet Union, Rodchenko’s anti-literal approach to buildings caused some controversy. We rarely see now the kind of photographs that Rodchenko was reacting against – and that reacted against him, which is a shame, as they had a very particular approach in architectural terms.

For More On Part- 2

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What Is Whey Protein

What is Whey Protein?

Whey protein usually comes in the form of a powder that can be used to make a drink similar to a milkshake for athletes and bodybuilders.  Whey protein has specific properties that help to enhance the body’s recovery and growth during training.  But not everyone knows where whey protein comes from.

Whey protein is a dairy by-product from the substance left over after milk has solidified into cheese.  Cow’s milk contains two types of proteins; Casein (80%) and Whey Protein (20%).  This whey protein is then subjected to numerous processes and filtration in order to separate the whey from the whey liquid.

Once this has been done, the remaining whey liquid is then concentrated to produce pure whey protein.  This is then dried, packed and sold as whey protein powder to manufacturers who use it to make protein shakes.

So know we have our whey protein, how does it actually help the body?

best whey protein with water

Proteins are the building blocks for the body’s muscles.  When a body is put through a strenuous exercise regime, the muscles need fuel to rebuild themselves and grow.  Without it the muscles cannot work as affectively and this can have other affects on the body, leading to poor results.

Best whey protein with water has quick release properties which mean that after you consume it, it is quick to be broken down into amino acids and absorbed by the body.  It goes directly to your muscles, feeding them with the energy they need to repair, grow and strengthen before your next workout.

The proteins your body need can be found in many different food types, from fish, meat, dairy and wheat for example.  But if you are working towards a desired goal, your diet may not allow you to consume the amount you need.  This is where best whey protein with water is useful.  They enable you to consume more of the important proteins that you wouldn’t otherwise get.

Best whey protein with water should never be used to replace the protein found in foods, and a balanced diet is essential to help keep your body fit and healthy, but it can help and aid your body when working towards a desired goal and physique.